There has been a niggling need within the industry for the
last few years for marketing folk to get involved with more of the technical
side of digital, rather than sitting back and letting the real techies whizz
off Javascript, CSS and HTML5 without us! There are so many tools that allow
even the most computer-illiterate of marketeers to get away without any
technical experience but I do feel that the emphasis is changing and that coding
is now seen as an essential skill for every Tom, Dick and Harry.
When Decoded, a
technology school that teaches coding, was founded in 2011 there was a little
trepidation around who in the marketing sphere should be upskilling. The
business has grown considerably and now has offices across the globe and claims
to have transformed over 5000 people’s understanding of coding in its one day
courses (£500 for a day course if you are paying direct, £900 if your company
is paying).
Increasingly I have become aware of the request for at least
basic coding knowledge in any digital marketing roles and a few things have
happened in the last year that convinced me to start learning myself.
- A friend of mine in marketing recently told me
that if she could return to our school careers day the one thing she would
share with the girls would be “learn how to code”. She had embarked on a short
coding course that certainly didn’t come cheaply but she came away knowing the
basics in multiple languages and felt that it was hugely beneficial!
- My mother also recently found herself teaching primary
school children how to use a Raspberry Pi. (The Raspberry Pi is a credit-card-sized single-board computer developed in
the UK by the Raspberry
Pi Foundation with the intention of promoting the teaching of basic computer science in schools). I would never have referred to mum as
technologically savvy (sorry mum!), actually perhaps even the opposite until
recently. However, now she is making leaps and bounds with this mini-computer
and helping the children to learn too.
- My friend’s 3 year old son directed me how to
use an iPad and then proceeded to swap my phone language into Japanese... and it wasn't by accident
- The realisation that there will be an even greater gap between people of my generation and current primary school kids than there ever was between my generation and our parents! When I see people struggle to use mobile phones or touch type, I really thank my parents for realising that a good understanding of technology for us would be invaluable in later life. However, technology moves so fast that we have to act if we don’t want to be left behind!
These 4 events/realisations have led me to one conclusion –I
need to learn to code .... well I need to learn the basics at least! So I have
signed up to CodeAcademy, a free “online
learning experience of the future”. Users can access thousands of free coding
tasks, from the very basic to more complicated, receiving points for completing
courses.
So far it is going well and it is exciting to be learning a
new skill and hopefully one that I will be able to embed into my everyday
activities at work.
I wrote this blog as documentation of the beginning of my
journey and also to see what everyone else out there thinks about this? Can you
code? Do you feel you need to be able to? Or perhaps you think it is something
that is better left to the professionals.
NB: For any primary state school teachers out there, Decoded
is offering 2 free places per school for teachers to come and learn how to bring
code alive in the classroom - http://decoded.co/uk/codeED-in-a-day/